A production is not a date. It is fourteen of them.
Set the run up once - Tuesday to Sunday, dark Mondays, closing after fourteen performances - and sell every one of them from a single link, with zero platform fees.
Macbeth
Sep 12 – Sep 27Tuesday to Sunday · dark Mondays · 14 evening performances
One recurring event, ending after its last performance. The matinee is a second event, so the two curtain times keep their own tickets.
The unit
Most calendars think a show is one night.
The run
14 performances
Same set, same cast, sixteen days. Entering it as fourteen separate events is fourteen chances to mistype a time.
The setup
1 event
A day-of-week pattern, exceptions for the dark nights, and an end. Change the curtain time once and every performance follows.
The close
It stops itself
A run ends on a closing date or after a set number of performances, so it is never still selling tickets in February.
The run is the unit. Everything else on this page hangs off it. Set one up
Setting the run
Days, dark nights, and a closing night.
Three settings turn one event into a run, and all three are on the free plan.
The days it plays
FreePick the days of the week and the curtain time. Tuesday to Sunday is six ticks a week without entering six events.
The nights you are dark
FreeDate exceptions take individual dates out, so a Monday off or a press night that moved does not need the run rebuilding.
The end
FreeA closing date, or a number of performances. This is the setting that makes a run a run instead of a weekly night that never stops.
Matinees are their own event on their own run, because one recurring event has one curtain time. Two events, two sets of tickets, no ambiguity about which performance somebody bought.
The season
A season is just runs, side by side.
Once each production is a run, the year draws itself, and the studio season sits in its own sub-schedule.
| Production | Dates | Run |
|---|---|---|
| Macbeth | Sep 12 - Sep 27 | |
| The Seagull | Oct 17 - Nov 8 | |
| A Christmas Carol | Dec 5 - Jan 3 | |
| Studio: new work Studio sub-schedule | Nov 14 - Nov 22 | |
Each bar is one production's run. Sub-schedules keep the studio season on its own strand of the same link.
The season pass
One pass, the whole run.
Because the run is one recurring event, a pass can be tied to it: valid for every performance, once each. Set how many seats it admits per performance, and sell it alongside single tickets rather than instead of them.
- Usage is tracked per performance, so you can see which nights the pass holders actually came to.
- A cancellation deadline and a late-cancel policy can be set on the pass itself.
- Passes are a Pro feature. Publishing the run and its dates is not.
Season pass
ProTicket types
Name your prices. Not your seats.
Create as many ticket types as the production needs, each with its own price, quantity and sales window. Being straight with you: this is priced ticket types, not a seating chart. There is no seat map, and buyers are not picking a specific seat.
Tiers that close on time
FreeGive each type a sales window so preview pricing stops when previews do, and concessions can open later without you editing anything.
Ask what you need
ProCustom questions on the ticket collect what the night actually requires - access needs, a dinner choice, a school's contact - at the point of purchase.
Groups and add-ons
ProA rate that applies once somebody buys several at once, plus add-ons that attach to a booking. Discount codes for the people you want to bring back.
Connect Stripe and sell straight from the run. Event Schedule charges zero platform fees, so past Stripe's own processing the money is yours.
The house
Every ticket carries a code. Scan them in.
On the door
ProScan on the way in from any phone. No extra hardware, and duplicates are caught rather than argued about.
A live count
ProThe check-in dashboard shows who is actually in, with a per-ticket-type breakdown, so you know before curtain rather than after.
One each
ProPer-attendee tickets give everyone in a party their own confirmation and their own code, instead of one person holding six.
For a free performance, registration with a capacity limit works on every plan.
Everything else
Between opening and closing.
Tell the people who already come
FreeAudiences follow your schedule and you email them when a season is announced or a run goes on sale. Open and click rates afterwards tell you whether the announcement landed.
The numbers worth knowing first: 10 emails a month on Free, 100 on Pro and 1,000 on Enterprise, counted per recipient rather than per send.
When a night sells out
ProTurn on the waitlist and people join once that performance is gone. If a return comes back, they are notified automatically.
On the site you already have
FreeEmbed the calendar on your own site so the season lives where people look you up, and sync two ways with Google, Outlook and CalDAV.
Built-in analytics show page views, the devices people are on, and where the traffic came from. That is what they measure, and nothing more.
Announce when you are ready
FreeA production you have not announced sits on the calendar as a draft, visible to you and never published until you say so.
The announcement image
ProGenerate a graphic from a production in a story, square, portrait or landscape crop. It is built from the event, so the title and the dates are already right.
Streaming a performance too? Mark it as an online event and paste the link to wherever you are streaming. How online events work
After the run
FreeAudiences add photos, video and comments to a production, all held in an approval queue before anything appears. Free covers 25 photos per schedule.
Built for every kind of house
Eighty seats or eight hundred, a run is a run.
Community Theaters
Local productions, volunteer casts and beloved classics. Publish the run once and reach your audience directly.
Regional Theaters
Professional runs across a full season. Sell single performances and a pass that covers a whole run.
Black Box Theaters
Intimate experimental work with short runs. Cap each performance and keep the studio on its own sub-schedule.
Dinner Theaters
An evening that is more than the show. Ask for the course choice on the ticket itself with custom questions at checkout.
Children's Theaters
Family productions and weekday matinees. Matinees run as their own event, so the school shows keep their own tickets.
Learn moreOutdoor Amphitheaters
Shakespeare in the park and summer stock. Take a washed-out night out of the run with a date exception.
Learn moreThree steps
Set the run
Create the production as a recurring event, pick the days it plays, and give it an end: a closing date or a number of performances.
Mark the dark days
Add date exceptions for the nights you are dark, and add the matinee as its own event on the days it plays.
Sell the run
Named ticket types for each price, and a season pass valid for every performance of the run, once each.
Key features
Free forever. Upgrade when you're ready.
Zero platform fees on ticket sales. You only pay Stripe's processing fee.
See all plansFrequently asked questions
What producers ask before they move a season across.
Is Event Schedule free for theaters?
Yes. Setting a production up as a run, marking dark days, splitting your spaces into sub-schedules, publishing your season and syncing two ways with Google, Outlook or CalDAV are all free forever, and so is selling: the free plan takes payment for up to 25 tickets a month per schedule, with free registration uncapped. The Pro plan at $5 a month lifts that ceiling and adds QR check-in, the check-in dashboard, season passes and custom checkout questions. Event Schedule charges zero platform fees on ticket sales on every plan, the free one included.
How do I set up a multi-week run?
Create the production once as a recurring event, choose the days it plays, and give the recurrence an end: either a closing date or a number of performances. A run that closes after fourteen performances stops on its own rather than repeating until somebody remembers to switch it off. Add date exceptions for the nights you are dark.
What about matinees?
A matinee is its own event. A recurring event has one start time, so it produces one performance on each day it plays, and a Saturday matinee needs a second event alongside the evening run. It is a little more setup and it keeps the two curtain times, and their tickets, properly separate.
Can I sell a pass for the whole run?
Yes, on the Pro plan. A season pass is tied to the production's recurrence and is valid for every performance of the run, once each, and you can set how many seats it admits per performance. It is sold alongside single tickets rather than instead of them.
Can I price different parts of the house differently?
Yes, with named ticket types. Create as many as the production needs, each with its own price, quantity and sales window, plus add-ons and a rate that applies when somebody buys several at once. To be clear about what this is: it is priced ticket types, not a seating chart. There is no seat map and buyers are not choosing a specific seat.
Can I run more than one space?
Yes, on every plan. Sub-schedules keep the mainstage, the studio and the family programme apart on one link, so somebody looking for the studio season is not reading through the whole year to find it.
Free forever
Set the run once. Sell all fourteen.
Publishing your season and its dates is free forever, and so is selling your first twenty-five tickets a month. Five dollars a month lifts the ceiling and adds season passes and check-in, and nothing is taken from the door.
No credit card required
Related
Keep exploring
Recurring Events
Set a run once, with dark days and a closing performance.
Read moreTicketing
Named ticket types, QR check-in, and zero platform fees.
Read moreSub-schedules
Keep mainstage, studio and family programming apart.
Read moreNewsletters
Email the people who follow your theater, with open rates.
Read more