Newsletters
Franked one at a time, and counted that way.
Publish new events and the people who subscribed get one digest, automatically, and it costs you nothing from the meter. Everything else is a letter you write: compose it, pick the list, press send. The allowance charges by the envelope.
Outgoing
Waiting for youThree nights in November
- List
- All followers
- Recipients
- 42
- Blocks
- 6
- Template
- Modern
42 envelopes
One per recipient. That is how the allowance counts.
Until somebody presses send, this sits in Drafts and no address is touched.
The distinction
One rail runs itself. The other is yours.
Your list hears from you in two ways. A digest of the events you just published leaves without you, for the people who subscribed. Every newsletter is a letter you wrote.
Leaves on its own
A digest of what you published
One message covering the batch. Announce a whole season in an afternoon and it is still one message, never one per event.
To people who confirmed an address
Subscribers who clicked the link in the confirmation email, or ticked the box at checkout. Somebody who only pressed Follow is not on this rail.
At most once every three days
A cadence floor per schedule, so a busy week cannot turn into a run of mail in your name.
Outside the allowance entirely
It does not spend a single envelope, because the promise was made to the reader rather than to you.
One toggle under Settings, Notifications turns it off for a schedule. It is on by default, because the sign-up form and the checkout box both promise updates.
Leaves because you decided
A newsletter you composed
Your words, your blocks, your subject line.
To a list you chose
Your subscribers, your followers, ticket buyers, one sub-schedule, or addresses you brought with you.
At a moment you picked
Send it now, or set a date and time and let it go out on its own.
With your address to reply to
Replies land with the schedule, not with us.
Free Ten recipients a month before you pay for anything.
A third list, kept per event, and not one you write to
An upcoming public event page offers "Tell me when tickets go on sale", or "Tell me if anything changes" once it is selling. A visitor leaves an email address and nothing else, and hears about that one event only: an email when tickets go on sale, a reminder shortly before it starts, and any change or cancellation notice you send. It is not a subscription to your schedule, no segment can reach it, and it never spends an envelope. The event's Tickets panel shows how many people are waiting.
Two more emails run the other way. When you move a one-off event's date, change its venue or join link, or cancel it, Event Schedule offers to send a notice, and it goes only if you confirm: to that list, and to the event's ticket holders if the schedule sends through its own SMTP server. And you are emailed when a booking request lands on your schedule. None of it is a newsletter, and none of it spends an envelope.
How the interest list worksThe allowance
Counted by the envelope, not the letter.
This is the one number on the page worth reading twice. The monthly allowance counts recipients. A newsletter to forty followers spends forty of it.
Envelopes this month
42 of 100 used
One send of 42 took 42 off a Pro month. The counter resets at the start of each month.
What spends one
- One address on the list
- One envelope
- The same person in two segments
- Counted once
- Somebody who unsubscribed
- Not counted
- A test send to your own address
- Not counted
1 × 40 = 40
One newsletter to forty followers.
10 × 4 = 40
Ten newsletters to four people each.
4 × 25 = 100
Four newsletters to twenty-five people. A whole Pro month.
| Plan | Recipients | What that includes |
|---|---|---|
| Free | 10 | The whole builder: blocks, templates, segments, scheduling, tracking, A/B tests. |
| Pro, $5 a month | 100 | Also lets you upload image files into a newsletter rather than linking to them. |
| Enterprise | 1,000 | For a schedule sending to a large list every month. |
| Your own SMTP | No limit | Point the schedule at your own mail server and the monthly cap comes off. |
| Selfhosted | No limit | Your install, your mail service, no counting. |
The list
Addressed to people who asked.
Somebody leaves a name and an email address in the sign-up form on your schedule or event pages, ticks the box at checkout, or presses Follow with an account. The QR code you print opens the same form, and a list you already had can come with you. Ticket buyers are reachable without doing anything at all.
- Confirming sets up an account - Somebody who confirms from the sign-up form also gets an account that follows your schedule, with no password until they add one. They are still listed once, as a subscriber.
- Combine and it deduplicates - Pick more than one segment and they are merged by lowercase email address, so nobody receives two copies of the same newsletter.
- Unsubscribes are removed - Every message carries a one-click unsubscribe link. Anyone who uses it drops out of every later send for that schedule.
- Your team is added too - Owners, admins and viewers on the schedule are added to the recipients whichever segment you choose, unless they have unsubscribed, so nobody on the inside is surprised by it.
Who can see the list
You can see your followers by name and email address on your own followers, segment and stats screens. Your public schedule page never lists them, and neither does an embedded calendar.
Segments
reusable, per scheduleEmail subscribers
Everyone who confirmed an address on your sign-up form or ticked the box at checkout.
All followers
People who pressed Follow with an account. Subscribers are their own segment, so nobody lands in both.
Ticket buyers
Narrow to one event, or to a range of order dates.
A manual list
Typed in, pasted in bulk, or uploaded as a CSV of up to ten thousand rows.
Sub-schedule buyers
People who bought into one strand of your schedule.
Waitlist
People waiting on a full registration or a sold-out ticket. The ticket waitlist itself is a Pro feature.
Save a segment once and pick it from a list next time. Imported addresses join your followers, so they are yours to reach again.
One letter, written once
Profile image
Your schedule picture, centred.
Heading
Three nights in November
Text
Markdown, so a link is a link and a list is a list.
Events
Three upcoming dates, pulled in as cards.
Button
See the full calendar
Social links
Website, and wherever else you post.
6 blocks · template: Modern
The letter
Built from fourteen kinds of block.
Drag them into order, clone one, delete one. The events block reads your upcoming dates, so a monthly digest does not mean retyping the calendar into an email.
Five templates to start from
Modern, Classic, Minimal, Bold or Compact. Each one arrives with its own colours, typeface, button shape and event layout.
Then make it yours
Background, accent and text colours, five email-safe fonts, rounded or square buttons, events as cards or as a list, and your own footer line.
Save it as your template
Keep a finished newsletter as a starting point and the next one begins already dressed.
Pro Uploading an image file into a newsletter is on Pro. Pointing the image block at a URL works on any plan.
The returns
Every envelope has a receipt.
Each recipient gets their own record. Opens and clicks are written to it as they land, which is what turns a send into something you can learn from.
| Recipient | Delivered | Opened | Clicked |
|---|---|---|---|
| Dana Whitlock [email protected] | Nov 3, 9:02am | Nov 3, 9:14am | 2 links |
| Marco Oyelaran [email protected] | Nov 3, 9:02am | Nov 3, 10:40am | no |
| Priya Raman [email protected] | Nov 3, 9:02am | not yet | no |
| Sam Beckley [email protected] | Nov 3, 9:03am | Nov 3, 9:07am | 1 link |
| Ada Nkemelu [email protected] | Nov 3, 9:03am | not yet | no |
| 42 delivered | 42 | 18 (43%) | 7 (17%) |
Five of 42 rows shown. The open and click figures in the last row are computed from the two counts beside them, not written by hand.
Which links they used
The ten most clicked links in the newsletter, counted across everyone who received it.
When they read it
Opens and clicks are grouped by day, so you can see how long a send keeps working.
11 on the day it went out, 4 the next day, then 2, then 1.
Test two versions
Split the subject line or the content across a sample, then let the better one finish the job.
- Testing
- Subject line
- Sample
- 20% of the list
- Winner by
- Open rate
- Wait
- 4 hours
- Then
- Winner goes to the rest
How a send runs
Six steps, and you are on all of them.
01
Compose
Add blocks, drag them into order, write the subject line. Save and come back to it as often as you like.
02
Choose the list
One segment or several. The count of recipients is shown before you commit to anything.
03
Preview and test
Open it in the browser, then send a test to yourself and read it in a real inbox first.
04
Send or schedule
Go now, or set a date and time. A scheduled newsletter can be cancelled up until it leaves.
05
It leaves in batches
Recipients are queued in batches of fifty, spaced out on the way to the mail server rather than fired in one burst.
06
Read the returns
Opens, clicks, top links and a per-recipient list, ready to shape whatever you send next.
One thing before your first large send
On the hosted service, a send to more than fifty people needs either the schedule's own SMTP settings or a verified phone number on the account that sends it. Smaller sends go out without either. It is an anti-spam gate, it happens once, and a selfhosted install does not have it.
Related features
Free forever. Upgrade when you're ready.
Zero platform fees on ticket sales, on every plan. The only deduction is your payment processor's own.
Everything you need to publish a schedule, and enough selling to find out whether you need more.
- Unlimited events, sub-schedules and recurring dates
- Two-way Google, Outlook and CalDAV sync
- 25 paid tickets a month, each one scanned at the door
No expiry, and no card asked for.
The ceilings come off, and the rest of the selling kit arrives with them.
- Unlimited ticket sales and the live check-in dashboard
- Promo codes, add-ons, passes and gift cards
- The REST API, webhooks, and no Event Schedule branding
7-day free trial, cancel any time.
For a room with a seating chart, a team, and a domain of its own.
- Reserved seating, drawn once and reused every date
- Your own domain, and up to five team members
- Internal and unlisted events, and 1,000 newsletter recipients
Included free on every selfhosted install.
Related
Keep exploring
Analytics
Page views, traffic sources and devices, with no external service.
Read moreBoost
Turn your event details into live Facebook and Instagram ads.
Read moreAll Features
Every feature on one page, with the plan each one needs.
Read morePricing
See what is included on Free, Pro, and Enterprise plans.
Read moreQuestions
Asked at the counter.
How do subscribers join my newsletter?
Mostly from your public pages. A signed-out visitor leaves a name and an email address in the sign-up form on your schedule page or any event page, and joins once they click the confirmation link, which also sets up an account for them that follows your schedule. A buyer can tick the box at checkout and joins straight away, because the ticket already goes to that address. People with an account can press Follow, and the follower QR code, free on every plan, opens the sign-up form from a poster or a flyer. You can also write to ticket buyers without them joining anything, and add addresses one at a time, pasted in bulk, or uploaded as a CSV. All subscribers can unsubscribe with one click.
Does adding an event email my followers?
It depends which list you mean, and the two behave differently. Somebody who left an email address on your schedule and confirmed it, or ticked the box at checkout, is a SUBSCRIBER, and publishing new public events does send them a short digest on its own, batched and never more than one every three days per schedule, outside the allowance this page counts. It is never one email per event. Somebody signed in who pressed Follow is an ACCOUNT FOLLOWER, and nothing reaches them except a newsletter you compose and send. Confirming a sign-up also sets up an account that follows you, but it is the confirmed address that puts somebody on the digest, not the Follow.
What is the difference between subscribers, followers and the interest list?
Three lists, and a newsletter can reach only two of them. Subscribers gave your schedule an email address and confirmed it, or ticked the box at checkout: they get the automatic digest of new events, at most one every three days, and any newsletter you send them. Account followers pressed Follow while signed in, and hear from you only through a newsletter. The interest list belongs to one event, one date at a time: an address left under "Tell me when tickets go on sale" gets an email when tickets go on sale and a reminder shortly before it starts, plus any change or cancellation notice you send. It is not a subscription to your schedule, it never counts against your allowance, and no newsletter segment can reach it.
How many newsletters can I send?
The limits count recipients rather than sends: a newsletter to 100 followers uses 100 of the monthly allowance. The free plan includes 10 newsletter emails per month per schedule, the Pro plan increases this to 100, and Enterprise to 1,000. A selfhosted install has no limit, and neither does a schedule that sends through its own SMTP server.
Is the newsletter builder a paid feature?
No. The builder is on the free plan, and so are segments, the five templates, scheduling a send, test sends, open and click tracking, and A/B tests. A paid plan buys you more recipients per month, and Pro adds image file uploads inside a newsletter. An image URL works on any plan.
How does email deliverability work?
Event Schedule handles email delivery infrastructure for you, and every message carries one-click unsubscribe headers, a bulk precedence header and a reply-to address pointing at your schedule. Any schedule can also configure its own SMTP server for maximum deliverability and branding control, which removes the monthly recipient limit.
Can I see who opened it?
Yes. Every recipient gets their own tracked record, so the stats page shows who was delivered to, who opened, who clicked and which links they clicked, along with the top ten links and when opens and clicks arrived. You can see your followers by name and email address on your own screens; your public page never lists them.
Can I test a newsletter before it goes out?
Yes. Preview it in the browser at any point, and send a test to your schedule's own email address to check how it renders in a real inbox. A test does not come off your monthly allowance. When you are happy, send it now or pick a date and time and let it go out on its own.
Free to start
Write it. Then send it.
The builder, the segments and the tracking are free. Ten envelopes a month before you pay for anything, and no newsletter goes out until you send it.
No credit card required