Newsletters
Nothing goes out until you send it.
Your followers never get mail from this platform in your name. Adding a show notifies nobody. A follow is permission to be written to, and you are the one who writes: compose it, pick the list, press send.
Outgoing
Waiting for youThree nights in November
- List
- All followers
- Recipients
- 42
- Blocks
- 6
- Template
- Modern
42 envelopes
One per recipient. That is how the allowance counts.
Until somebody presses send, this sits in Drafts and no address is touched.
The distinction
Nothing sends itself.
Most tools in this category will mail your list on your behalf the moment you change something. This one has no such thing to switch off.
Sent to followers automatically
Nothing.
No digest, no new-event alert, no reminder. Publishing an event, editing one, or cancelling one sends your followers no mail at all.
Which means your name is never on a message you did not write, and a quiet month is simply a quiet month.
Sent because you decided to
A newsletter you composed
Your words, your blocks, your subject line.
To a list you chose
All followers, ticket buyers, one sub-schedule, or addresses you brought with you.
At a moment you picked
Send it now, or set a date and time and let it go out on its own.
With your address to reply to
Replies land with the schedule, not with us.
Free Ten recipients a month before you pay for anything.
The automatic mail that does exist runs the other way
People who bought a ticket are told when that event changes or is cancelled, and you are emailed when a booking request lands on your schedule. Neither of those is a newsletter, and neither of them touches your follower list.
The allowance
Counted by the envelope, not the letter.
This is the one number on the page worth reading twice. The monthly allowance counts recipients. A newsletter to forty followers spends forty of it.
Envelopes this month
42 of 100 used
One send of 42 took 42 off a Pro month. The counter resets at the start of each month.
What spends one
- One address on the list
- One envelope
- The same person in two segments
- Counted once
- Somebody who unsubscribed
- Not counted
- A test send to your own address
- Not counted
1 × 40 = 40
One newsletter to forty followers.
10 × 4 = 40
Ten newsletters to four people each.
4 × 25 = 100
Four newsletters to twenty-five people. A whole Pro month.
| Plan | Recipients | What that includes |
|---|---|---|
| Free | 10 | The whole builder: blocks, templates, segments, scheduling, tracking, A/B tests. |
| Pro, $5 a month | 100 | Also lets you upload image files into a newsletter rather than linking to them. |
| Enterprise | 1,000 | For a schedule sending to a large list every month. |
| Your own SMTP | No limit | Point the schedule at your own mail server and the monthly cap comes off. |
| Selfhosted | No limit | Your install, your mail service, no counting. |
The list
Addressed to people who asked.
Somebody follows your schedule from your public page, or scans the follower QR code you printed, or you bring a list you already had. Ticket buyers are reachable without doing anything at all.
- Combine and it deduplicates - Pick more than one segment and they are merged by lowercase email address, so nobody receives two copies of the same newsletter.
- Unsubscribes are removed - Every message carries a one-click unsubscribe link. Anyone who uses it drops out of every later send for that schedule.
- Your team is added too - Owners, admins and viewers on the schedule are added to the recipients whichever segment you choose, unless they have unsubscribed, so nobody on the inside is surprised by it.
Who can see the list
You can see your followers by name and email address on your own followers, segment and stats screens. Your public schedule page never lists them, and neither does an embedded calendar.
Segments
reusable, per scheduleAll followers
Everyone following the schedule who has not opted out.
Ticket buyers
Narrow to one event, or to a range of order dates.
A manual list
Typed in, pasted in bulk, or uploaded as a CSV of up to ten thousand rows.
Sub-schedule buyers
People who bought into one strand of your schedule.
Waitlist
ProPeople waiting on a sold-out ticket.
Save a segment once and pick it from a list next time. Imported addresses join your followers, so they are yours to reach again.
One letter, written once
Profile image
Your schedule picture, centred.
Heading
Three nights in November
Text
Markdown, so a link is a link and a list is a list.
Events
Three upcoming dates, pulled in as cards.
Button
See the full calendar
Social links
Website, and wherever else you post.
6 blocks · template: Modern
The letter
Built from fourteen kinds of block.
Drag them into order, clone one, delete one. The events block reads your upcoming dates, so a monthly digest does not mean retyping the calendar into an email.
Five templates to start from
Modern, Classic, Minimal, Bold or Compact. Each one arrives with its own colours, typeface, button shape and event layout.
Then make it yours
Background, accent and text colours, five email-safe fonts, rounded or square buttons, events as cards or as a list, and your own footer line.
Save it as your template
Keep a finished newsletter as a starting point and the next one begins already dressed.
Pro Uploading an image file into a newsletter is on Pro. Pointing the image block at a URL works on any plan.
The returns
Every envelope has a receipt.
Each recipient gets their own record. Opens and clicks are written to it as they land, which is what turns a send into something you can learn from.
| Recipient | Delivered | Opened | Clicked |
|---|---|---|---|
| Dana Whitlock [email protected] | Nov 3, 9:02am | Nov 3, 9:14am | 2 links |
| Marco Oyelaran [email protected] | Nov 3, 9:02am | Nov 3, 10:40am | no |
| Priya Raman [email protected] | Nov 3, 9:02am | not yet | no |
| Sam Beckley [email protected] | Nov 3, 9:03am | Nov 3, 9:07am | 1 link |
| Ada Nkemelu [email protected] | Nov 3, 9:03am | not yet | no |
| 42 delivered | 42 | 18 (43%) | 7 (17%) |
Five of 42 rows shown. The open and click figures in the last row are computed from the two counts beside them, not written by hand.
Which links they used
The ten most clicked links in the newsletter, counted across everyone who received it.
When they read it
Opens and clicks are grouped by day, so you can see how long a send keeps working.
11 on the day it went out, 4 the next day, then 2, then 1.
Test two versions
Split the subject line or the content across a sample, then let the better one finish the job.
- Testing
- Subject line
- Sample
- 20% of the list
- Winner by
- Open rate
- Wait
- 4 hours
- Then
- Winner goes to the rest
How a send runs
Six steps, and you are on all of them.
01
Compose
Add blocks, drag them into order, write the subject line. Save and come back to it as often as you like.
02
Choose the list
One segment or several. The count of recipients is shown before you commit to anything.
03
Preview and test
Open it in the browser, then send a test to yourself and read it in a real inbox first.
04
Send or schedule
Go now, or set a date and time. A scheduled newsletter can be cancelled up until it leaves.
05
It leaves in batches
Recipients are queued in batches of fifty, spaced out on the way to the mail server rather than fired in one burst.
06
Read the returns
Opens, clicks, top links and a per-recipient list, ready to shape whatever you send next.
One thing before your first send
On the hosted service, a schedule needs either its own SMTP settings or a verified phone number on the account before it can send to a list. It is an anti-spam gate, it happens once, and a selfhosted install does not have it.
Related features
Free forever. Upgrade when you're ready.
Zero platform fees on ticket sales. You only pay Stripe's processing fee.
See all plansQuestions
Asked at the counter.
How do subscribers join my newsletter?
Visitors can follow your schedule directly from your public schedule page, and you can print or display the follower QR code, which is free on every plan. You can also target ticket buyers and manually add email addresses, one at a time, pasted in bulk, or uploaded as a CSV. All subscribers can unsubscribe with one click.
Does adding an event email my followers?
No. Nothing is emailed to your followers automatically. There is no digest job and no new-event alert: you compose a newsletter, choose who receives it, and send it. The one automatic email in this area goes to ticket buyers, who are told when an event they bought for changes or is cancelled.
How many newsletters can I send?
The limits count recipients rather than sends: a newsletter to 100 followers uses 100 of the monthly allowance. The free plan includes 10 newsletter emails per month per schedule, the Pro plan increases this to 100, and Enterprise to 1,000. A selfhosted install has no limit, and neither does a schedule that sends through its own SMTP server.
Is the newsletter builder a paid feature?
No. The builder is on the free plan, and so are segments, the five templates, scheduling a send, test sends, open and click tracking, and A/B tests. A paid plan buys you more recipients per month, and Pro adds image file uploads inside a newsletter. An image URL works on any plan.
How does email deliverability work?
Event Schedule handles email delivery infrastructure for you, and every message carries one-click unsubscribe headers, a bulk precedence header and a reply-to address pointing at your schedule. Any schedule can also configure its own SMTP server for maximum deliverability and branding control, which removes the monthly recipient limit.
Can I see who opened it?
Yes. Every recipient gets their own tracked record, so the stats page shows who was delivered to, who opened, who clicked and which links they clicked, along with the top ten links and when opens and clicks arrived. You can see your followers by name and email address on your own screens; your public page never lists them.
Can I test a newsletter before it goes out?
Yes. Preview it in the browser at any point, and send a test to your schedule's own email address to check how it renders in a real inbox. A test does not come off your monthly allowance. When you are happy, send it now or pick a date and time and let it go out on its own.
Free to start
Write it. Then send it.
The builder, the segments and the tracking are free. Ten envelopes a month before you pay for anything, and nothing goes out that you did not write.
No credit card required