Newsletters
Create and send branded newsletters to your followers and ticket buyers. Announce upcoming events, share digests, and keep your audience engaged.
Overview
Newsletters let you send professionally designed emails directly to your audience. Use them to:
- Announce upcoming events and share your schedule
- Send weekly or monthly event digests
- Promote ticket sales and special offers
- Share news and updates with your community
The newsletter builder provides a drag-and-drop interface with live preview, pre-built templates, and audience segmentation so you can reach the right people with the right message.
Newsletter sending limits vary by plan tier:
- Free: 10 newsletter emails per month
- Pro: 100 newsletter emails per month
- Enterprise: 1,000 newsletter emails per month
- Selfhosted (with own email settings): Unlimited
A usage meter at the top of the Newsletters page shows how many emails you have sent this month relative to your plan limit (e.g. "5 of 100 sent").
Newsletter Builder
The builder is organized into three tabs:
Content
Add and arrange content blocks using drag-and-drop. Each block can be edited inline, reordered, or removed. A live preview updates in real time as you build.
Style
Customize colors, fonts, and button styles. Choose a template as a starting point or design from scratch.
Settings
Configure subject line, preview text, recipients, and scheduling. Set up A/B testing variants here.
Use the live preview to see exactly how your newsletter will appear in your recipients' inboxes before sending.
Block Types
Build your newsletter by combining these content blocks:
| Block | Description | Options |
|---|---|---|
| Heading | Large text for section titles and headlines | Level (H1/H2/H3), alignment (left/center/right) |
| Text | Rich text content with Markdown editor | Markdown formatting via EasyMDE editor |
| Events | Automatically displays your upcoming events with flyer images, dates, and links | All or selected events; cards or list layout |
| Button | Call-to-action button with customizable text and link | Custom text, URL, alignment |
| Image | Upload or link to an image with optional alt text | URL, alt text, width, alignment |
| Divider | Horizontal line to separate sections | Style (solid/dashed/dotted) |
| Spacer | Vertical spacing between blocks | Height (5 to 200px) |
| Social Links | Icons linking to your social media profiles | Website, Facebook, Instagram, Twitter/X, YouTube, TikTok, LinkedIn |
| Profile Image | Your schedule's profile image, displayed as a centered logo | Auto-populated from schedule settings |
| Header Banner | Full-width banner image at the top of your newsletter | Auto-populated from schedule settings |
The Events block automatically pulls in your upcoming events, so your newsletter always shows the latest schedule without manual updates.
Templates
Start with a pre-designed template and customize it to match your brand. Five templates are available:
Modern
Clean layout with bold accent colors and rounded elements. Great for a contemporary look.
Classic
Traditional newsletter layout with a structured header, body, and footer. Professional and familiar.
Minimal
Stripped-down design that puts content first. Uses plenty of whitespace and subtle typography.
Bold
Eye-catching design with large headings and vibrant colors. Ideal for promotions and announcements.
Compact
Dense layout that fits more content into less space. Perfect for event-heavy digests.
After selecting a template, you can fully customize every aspect including colors, fonts, and content blocks.
Style Customization
Fine-tune the visual appearance of your newsletter using the Style tab:
| Option | Description |
|---|---|
| Background Color | The outer background color of the email |
| Accent Color | Used for buttons, links, and highlighted elements |
| Text Color | Default color for body text |
| Font Family | Choose from a selection of email-safe fonts |
| Button Style | Rounded or square buttons with customizable colors |
| Event Layout | Cards or list - how events are displayed in the Events block |
Email clients have varying CSS support. The builder uses email-safe styles to ensure your newsletter looks consistent across Gmail, Outlook, Apple Mail, and other clients.
Recipients & Segments
Choose who receives your newsletter by selecting a segment:
All Followers
Send to everyone who follows your schedule. Best for general announcements and event digests. Learn how to build your follower base.
Ticket Buyers
Target people who have purchased tickets to your events. Ideal for promoting similar upcoming events.
Manual
Enter specific email addresses. Useful for targeted sends to a curated list of recipients.
Sub-schedule
Send to ticket buyers from a specific sub-schedule. Perfect for category-specific promotions.
Managing Segments
Create reusable audience segments that can be selected when sending newsletters. Access the segment manager by clicking the Segments button on the newsletter list page.
Creating a Segment
- Click Segments on the newsletter list page
- Enter a name for the segment
- Choose a segment type:
- All Followers - everyone who follows your schedule
- Ticket Buyers - people who have purchased tickets
- Manual - a custom list of email addresses you provide
- For manual segments, enter email addresses (one per line)
- Click Create Segment
Existing segments are listed with their type and recipient count. You can edit or delete any segment from this page. When creating a newsletter, your saved segments appear as selectable options in the Settings tab.
Importing Emails
Bulk import contacts into a newsletter segment. Access the import tool by clicking the Import Emails button on the newsletter list page.
Choosing a Segment
Before importing, choose where to add the contacts: create a new segment with a name you provide, or add to an existing manual segment.
Import Methods
Form Entry
Add contacts one at a time using name and email fields. Best for small lists or individual additions.
Paste Emails
Paste a list of email addresses in various formats (one per line, comma-separated, or with names). The importer automatically parses the entries.
Upload CSV
Upload a CSV file and map columns to email and name fields. The importer auto-detects columns and shows a preview before importing.
Sending
You have three options for delivering your newsletter:
Send Now
Immediately delivers the newsletter to all selected recipients.
Schedule for Later
Pick a date and time to send automatically. The newsletter is queued and sent at the scheduled time.
Send Test
Sends a preview to your own email address so you can verify formatting and content before the real send.
Always send a test email first to check that images load correctly and the layout looks good across different email clients.
A/B Testing
Test different versions of your newsletter to find what resonates best with your audience.
How It Works
- Create two or more variants with different subject lines or newsletter content
- Choose a sample size from 5% to 50% of your audience to receive the initial test
- Set an evaluation period from 1 to 72 hours (default: 4 hours) for results to accumulate
- Pick a winner criterion: open rate or click rate
- The winning variant is automatically sent to the remaining recipients after the evaluation period
A/B testing works best with larger audiences. With smaller lists, the results may not be statistically significant.
Analytics
After sending a newsletter, track its performance with detailed analytics:
| Metric | Description |
|---|---|
| Open Rate | Percentage of recipients who opened the email |
| Click Tracking | Number and percentage of recipients who clicked a link |
| Top Links | Which links received the most clicks |
| Timeline | When opens and clicks occurred over time |
Use these insights to refine your content, sending times, and subject lines for future newsletters.
Managing Newsletters
Your newsletters are organized by status in the admin panel:
Draft
Newsletters in progress that haven't been sent or scheduled yet. You can continue editing at any time.
Scheduled
Newsletters queued for future delivery. You can cancel or reschedule before the send time.
Sending
Currently in progress. Emails are being delivered to recipients.
Sent
Delivered newsletters with analytics available. You can view performance or clone to create a new newsletter based on it.
Cancelled
Newsletters that were scheduled but cancelled before delivery.
Cloning
Clone any newsletter to create a copy with the same content, style, and settings. This is useful for recurring newsletters where you want to keep the same design but update the content.
Unsubscribe Management
Every newsletter includes an unsubscribe link. When a recipient unsubscribes, they are automatically removed from future sends. You can view and manage unsubscribed contacts in your admin panel.
See Also
- Sharing Your Schedule - More ways to reach your audience
- Event Graphics - Generate shareable images for social media
- Creating Events - Add events that appear in your newsletters
- Analytics - Track how newsletters drive schedule views
- Selling Tickets - Set up ticketing for your events