Analytics
Track how your audience discovers and interacts with your schedule. View trends, compare periods, and understand what drives engagement.
Overview
The Analytics dashboard gives you a comprehensive view of how your schedule is performing. Access it by clicking Analytics in the main navigation.
The dashboard is organized into three tabs:
- Web Analytics - Page views, devices, traffic sources, referrers, and top events
- Revenue - Conversion stats, promo code performance, boost and newsletter funnels, and top events by revenue
- Check-ins - Attendance rates, arrival time distribution, ticket type breakdown, and per-event check-in data
Basic web analytics including traffic sources and referrer data are available on the Free plan. Revenue tracking and check-in analytics require ticket sales, which are available on the Pro plan.
Filters
Use the filters at the top of the analytics dashboard to control which data is displayed:
Schedule Selector
If you manage multiple schedules, use the dropdown to view analytics for a specific schedule or across all schedules at once.
Date Range
Select a predefined time period from the dropdown: Last 7 days, Last 30 days, Last 90 days, This month, Last month, This year, or All time. The dashboard and all charts update to reflect only data within the selected range.
Period Toggle
On the Web Analytics tab, switch between Daily, Weekly, and Monthly grouping to view the Views Over Time chart at different granularities. Daily is best for short ranges; weekly provides a balanced overview; monthly is better for spotting long-term patterns.
Web Analytics
The Web Analytics tab (the default tab) shows page view trends, device and traffic breakdowns, and your top-performing content.
Stats Cards
The top of the tab shows summary cards with key metrics for the selected period:
| Card | Description |
|---|---|
| Total Views | Total number of page views across all time |
| Period Views | Number of views within the selected date range |
| Comparison % | Percentage change compared to the previous period of equal length, shown as an increase or decrease |
| Appearance Views | Views on schedules where your events appear as a guest (shown for talent and venue schedules) |
Use the comparison percentage to quickly identify whether your schedule is gaining or losing traction relative to the previous period.
Charts
Below the stats cards, the Web Analytics tab displays several interactive charts:
Views Over Time
A line chart showing page views grouped by the selected period (daily or monthly). Hover over data points to see exact numbers. If you use newsletters or boosts, overlay markers show when those campaigns were sent so you can see their impact on traffic.
Device Breakdown
A chart showing the split between desktop, mobile, and tablet visitors.
Top Events
A ranked list of your most-viewed events during the selected period.
Traffic Sources
Shows where your visitors come from, broken down into eight categories: Direct, Search, Social, Email, Newsletter, Boost, Promo Code, and Other.
Views by Schedule
Breaks down views per schedule so you can compare performance (shown if you have multiple schedules).
Top Referrers
A list of the specific websites and pages that send the most traffic to your schedule.
Top Talents/Venues
Shows which talents or venues appearing on your schedule drive the most views (shown for schedules with guest appearances).
Top Schedules Appeared On
Shows which external schedules generate the most views for your events when you appear as a guest (shown for talent and venue schedules).
Revenue Pro
The Revenue tab tracks your ticket sales performance, including conversion metrics, promo code stats, and the effectiveness of your boost and newsletter campaigns.
Stats Cards
| Card | Description |
|---|---|
| Revenue | Total ticket revenue earned during the selected period |
| Conversion Rate | Percentage of page views that resulted in a ticket purchase |
| Revenue per View | Average revenue generated per page view |
| Promo Discounts | Total discount amount from promo code usage |
Funnels and Charts
Promo Code Stats
Shows how many views came through promo code links and how many converted to sales, helping you measure promo code effectiveness.
Boost Funnel
Tracks the full funnel from boost impressions to clicks, page views, and sales. Helps you measure the ROI of your boost campaigns.
Newsletter Funnel
Tracks the funnel from newsletters sent to opens, clicks, page views, and sales. Helps you measure newsletter-driven revenue.
Top Events by Revenue
Ranks your events by total ticket revenue, helping you identify your highest-earning events.
Check-ins Pro
The Check-ins tab provides attendance analytics for events where you use the check-in feature. Track how many ticket holders actually attend your events.
Stats Cards
| Card | Description |
|---|---|
| Tickets Sold | Total number of tickets sold during the selected period |
| Checked In | Number of ticket holders who were checked in at the event |
| Attendance Rate | Percentage of sold tickets that were checked in |
| No-Shows | Number and percentage of ticket holders who did not attend |
Charts
Arrival Time Distribution
Shows when attendees check in relative to the event start time. Helps you understand arrival patterns and plan accordingly.
Ticket Type Attendance
Breaks down check-in rates by ticket type, so you can see which ticket types have the highest attendance.
Events Breakdown
A table showing per-event check-in data: tickets sold, checked in, and attendance rate for each event in the selected period.
No Data State
If no data appears on the dashboard, it means no views have been recorded for the selected date range or schedule. This can happen when:
- Your schedule is newly created and has not received any visits yet
- The selected date range does not contain any recorded views
- You are filtering by a schedule that has no traffic
Try adjusting the date range or sharing your schedule link to start collecting analytics data.
See Also
- Sharing Your Schedule - Increase traffic to your schedule
- Selling Tickets - Set up ticketing to track conversions and revenue
- Newsletter Analytics - Track open rates, clicks, and engagement for email campaigns
- Event Graphics - Create shareable images to boost visibility