Newsletters

Overview

Newsletters live under Admin Panel → Newsletters, and every schedule you own or help manage has its own list. Use them to:

• Announce upcoming events and share your schedule
• Send weekly or monthly event digests
• Promote ticket sales and special offers
• Share news and updates with your community

The builder lays out your email as a stack of content blocks with a live preview beside it, and audience segments decide who receives it. A newsletter never sends itself: you compose it and choose when it goes. Two other kinds of mail do leave on their own, and neither spends your allowance: the automatic new-event digest to confirmed email subscribers, and the emails people on an event's interest list signed up for. Recipients & Segments sets out who is on which list.

A Newsletter Email Usage meter sits at the top of the Newsletters, Create and Edit pages and reads "5 of 100 newsletter emails sent this month". Test sends are excluded from the count. Sending is checked against the whole recipient list up front: if a send would push you past the limit it is refused outright rather than delivered in part, so trim the segment or upgrade first.

Newsletter Builder

Click Create Newsletter to open the builder. The editing panel is split into three tabs, with a live preview pinned beside it on wide screens.

Buttons Along the Bottom

Everything except Save appears only after the newsletter has been saved once, so save your draft first.

Block Types

Build your newsletter by combining these content blocks. A new newsletter starts with your profile image and header banner (when your schedule has them), a heading, two text blocks, an events block and your social links, all of which you can remove.

Content Blocks

Layout & Utility Blocks

Auto-populated Blocks

Templates

The Style tab opens with five built-in presets. Picking one rewrites the colour, font and button settings in a single click; your blocks, your footer text and the layout chosen on the Events block are left alone, so you can try presets on a finished draft without losing work.

Every value stays editable afterwards, so a preset is a starting point rather than a lock-in. Bold is the one preset with a dark background, and Compact tightens the padding and footer type as well as the palette.

Saving Your Own Templates

Once a design works, keep it. Saved templates store the blocks, the preset and the style settings under a name of your choosing.

1. From a saved newsletter, click Save as Template and give it a name, or open Templates on the newsletter list page and click Create Template to build one from scratch
2. Your templates are listed under Templates with Use, Edit and Delete actions
3. Whenever you have at least one saved template, a Start from template picker appears at the top of the Create Newsletter page

A template has no subject line and no recipients: those belong to the newsletter you create from it.

Style Customization

Below the preset picker, the Style Settings panel controls the whole email. Each colour has both a swatch picker and a hex field.

The layout of the Events block is not a global setting: choose cards or list on the block itself.

Email Subscribers

Signing up asks for nothing but a name and an email address. A signed-out visitor can give your schedule an address directly, and those people become your email subscribers. They appear in their own list on the Followers tab, separately from account holders who pressed Follow while signed in. Confirming an address given through the sign-up form also sets up an account for them that follows your schedule (they can add a password in one step), so they are listed once, under Email subscribers, with an Account badge. An address collected at checkout is already confirmed and does not create one, unless the buyer asked for an account on the ticket form itself.

Where People Sign Up

Automatic New-Event Emails

This is the promise made to people when they sign up, and it is kept for you. When you publish new events, your confirmed subscribers are sent a single short digest listing them.

• One digest covering every event in the batch, never one email per event, listing up to 25 of them, soonest first
• At most one every 72 hours per schedule, however often you publish
• Only public events. Drafts, internal, unlisted and password-protected events are never announced
• Only events your schedule created. An event another schedule created and lists on yours, such as a venue's show naming you as the act, is not included
• Only events still to come. Back-filling past dates sends nothing
• Every digest carries a one-click unsubscribe link

Turn it off per schedule with Email subscribers about new events under Settings → Notifications. Account followers are not included: they are reached by a newsletter you compose and send. On eventschedule.com the digest follows the same verification rule as newsletters, so a schedule with more than 50 confirmed subscribers needs its own email settings or a verified phone number, or those events are not announced.

Recipients & Segments

The Recipients panel on the Settings tab lists your saved segments with a live recipient count beside each one. Tick as many as you need and the lists are merged. If you tick nothing, the newsletter goes to everyone: your followers and your email subscribers together.

Three Lists, Three Kinds of Mail

Three lists of people can hear from your schedule by email, and only two of them can be sent a newsletter:

The interest list belongs to one event and ends with it. See the interest list in Selling Tickets.

Segment Types

Who Actually Receives It

• Addresses are matched case-insensitively and de-duplicated, so someone in two segments is emailed once and counts once against your allowance
• Anyone who has unsubscribed from this schedule is removed, as is anyone who has turned off emails on their account
• Every recipient is resolved at send time, so a follower who joins after you draft the newsletter is still included

Managing Segments

Segments are reusable, so build them once and pick them from the Settings tab on every future newsletter. Click Segments on the newsletter list page to manage them.

Creating a Segment

1. Click Segments on the newsletter list page
2. Under Create Segment, enter a name
3. Choose the type: All Followers, Email subscribers, Ticket Buyers, Manual, Waitlist or Sub-schedule (listed once the schedule has a sub-schedule)
4. Fill in whatever the type asks for next: an optional event filter for Ticket Buyers and Waitlist, the sub-schedule for Sub-schedule, or the address list for Manual (one per line, with an optional name after a comma)
5. Click Create Segment

Editing and Deleting

Each saved segment shows its type and its current recipient count. Edit lets you rename it and change its event or sub-schedule filter, but not its type: to change the type, create a new segment. On a manual segment the edit page also lists the subscribers, where you can add one by name and email, correct an entry, or remove it.

A segment that is still attached to a draft or scheduled newsletter cannot be deleted. Detach it there first, then delete.

Importing Emails

Bring an existing mailing list across with the Import Emails button on the newsletter list page. Up to 10,000 addresses can be imported at a time, on every plan.

Choosing a Segment

Start by choosing where the contacts land: Create new segment with a name you provide, or Add to existing segment. Imports always go into a manual segment, so only manual segments appear in that dropdown.

Import Methods

Whichever method you use, the rows are validated first and any bad or duplicate address is reported by row number so you can fix it before confirming. Addresses already in the target segment are skipped rather than duplicated.

Sending

You have three ways to deliver a saved newsletter:

A/B Testing

An A/B test sends two versions to a slice of your audience, then sends whichever performed better to everyone else. Open the A/B Testing panel on the Settings tab of a saved newsletter.

Setting Up a Test

1. Click Create A/B Test
2. Choose what to vary: the Subject or the Content above events
3. Set the sample percentage, from 5% to 50% of your audience (20% by default)
4. Set how long to wait before picking a winner, from 1 to 72 hours (4 by default)
5. Choose the winning criterion: Open rate or Click rate
6. Save. Your newsletter becomes variant A and a copy is created as variant B, which opens for editing so you can make the change you want to test
7. Send the test from variant B when both versions are ready

What Happens Next

• The sample is drawn at random and split evenly between A and B
• When the waiting period is up, the better-performing variant on your chosen criterion is marked as the winner
• The winner is then sent to everyone in the audience who was not in the sample, with no further action from you
• The statistics page shows both variants side by side with their sent counts, open rates and click rates, and flags the winner

Analytics

Once a newsletter is sending or sent, its subject line on the list page links to a statistics page. The list itself also carries sortable Sent, Open Rate and Click Rate columns.

Opens are measured with a tracking pixel, so a recipient whose client blocks remote images counts as unopened even if they read the email. Treat the open rate as a floor and a trend rather than an exact number. Clicks are counted by routing each link through a redirect, which is also why link addresses in the delivered email look different from the ones you typed.

Managing Newsletters

The newsletter list shows every newsletter for the selected schedule with a status badge. Use the schedule picker at the top left to switch between the schedules you manage.

Cloning

Clone copies the blocks, style and recipients into a fresh draft and opens it, leaving the original untouched. Statistics and any A/B test are not carried over. This is the quickest way to run a recurring digest.

Deleting

Delete removes a newsletter from the list. A newsletter that is currently sending cannot be deleted; wait for it to finish.

Unsubscribes

Every newsletter footer carries an unsubscribe link. One click opts that address out and it is excluded from every future send for that schedule, automatically and with no work from you. Unsubscribes are per schedule, so someone who leaves one of your schedules still hears from the others. Recipients can also turn off all email from their own account settings, which removes them everywhere.

See Also

• Sharing Your Schedule - Grow the follower list your newsletters go to
• Event Graphics - Generate shareable images for social media
• Creating Events - Add events that appear in your newsletters
• Analytics - Track how newsletters drive schedule views
• Selling Tickets - Set up ticketing, waitlists and buyer lists