Overview

Boost turns your event details into live Facebook and Instagram ads. It is designed for event organizers who want to reach a wider audience without needing ad manager experience.

With Boost you can:

Create ad campaigns from any upcoming event in your schedule
Set your own budget from $10 to $1,000
Target audiences by location, age range, and interests
Run ads on Facebook Feed, Instagram Feed, Stories, and Reels
Track impressions, reach, clicks, and conversions in real time

Pro Feature

Boost requires a Pro plan or higher. You also need a verified phone number on your account. Add and verify your phone in Account Settings.

Boost offers two modes: Quick Mode for a streamlined experience and Advanced Mode for full control over every parameter.

Quick Mode

Quick Mode is the fastest way to launch a campaign. Follow these steps:

Select an event - Choose any upcoming event from your schedule. Boost pulls in the title, date, location, and image automatically.
Set your budget - Slide from $10 to $1,000. The estimated reach updates as you adjust.
Review the cost breakdown - See your ad budget and the service fee before you commit. The total is shown upfront.
Launch - Your ad goes live on Facebook and Instagram. Boost handles the creative, targeting, and delivery.

Tip

Quick Mode uses smart defaults based on your event's details. For most events, this is all you need.

Advanced Mode

Advanced Mode gives you full control over your campaign. Toggle it on when creating a boost to access additional settings.

Setting	Description
Budget Type	Choose between a daily budget (spend per day) or a lifetime budget (total spend over the campaign duration)
Campaign Objective	Select awareness, traffic, or engagement depending on your goal
Custom Dates	Set specific start and end dates for your campaign
Age Range	Narrow your audience to a specific age bracket
Interest Targeting	Add or remove interest categories to refine your audience
Placements	Choose where your ad appears: Facebook Feed, Instagram Feed, Stories, or Reels
Custom Headline	Write your own ad headline instead of using the event title
Custom Text	Write custom primary text for the ad body
Custom Description	Add a link description shown below the headline
Call to Action	Choose the CTA button text (e.g., Learn More, Get Tickets, Sign Up)

Smart Defaults

Boost automatically configures your campaign based on your event's details:

In-person events

Targeting is set to a radius around the event's location. The CTA defaults to "Get Tickets" if tickets are available, or "Learn More" otherwise.

Online events

Location-based targeting is expanded or removed. The ad creative emphasizes the online format and timezone.

Hybrid events

A combination of local and broader targeting is used. The creative highlights both attendance options.

Event type detection is automatic based on your event's location and settings. You can always override any default in Advanced Mode.

Managing Campaigns

Active and past campaigns are listed in your admin panel under Boost. You can pause, resume, or cancel a campaign at any time.

Campaign Statuses

Status	Description
Active	The campaign is running and ads are being delivered
Paused	Delivery is temporarily stopped. You can resume at any time
Completed	The campaign has finished. Budget was fully spent or the end date was reached
Cancelled	You cancelled the campaign. Unspent budget is refunded
Rejected	Meta rejected the ad. A full refund is issued automatically
Failed	A technical error prevented the campaign from running

Note

The number of concurrent campaigns allowed depends on your boost history. New schedules start with 1, increasing to 2 after 3 completed campaigns and 3 after 10.

Spending Limits

To build trust on both sides, boost spending limits start low and grow automatically as you complete successful campaigns.

Completed Campaigns	Max Budget per Campaign	Max Concurrent
0 (new)	$10	1
1	$25	1
3	$50	2
5	$100	2
10	$250	3
20	$500	3
50+	$1,000	3

Your limit increases automatically after each completed campaign. You can see your current limit when creating a new boost.

Tip

Start with a small campaign to build your history. After just one successful campaign, your limit increases to $25.

Analytics

Track your campaign's performance in real time from your dashboard. Metrics update automatically as your ad runs.

Metric	Description
Impressions	Total number of times your ad was shown
Reach	Number of unique people who saw your ad
Clicks	Number of clicks on your ad
Conversions	Actions tracked via Meta Pixel (e.g., ticket purchases, page views)
CTR	Click-through rate (clicks divided by impressions)
CPC	Cost per click
CPM	Cost per 1,000 impressions

A daily performance chart shows how your campaign performs over time. If your campaign creates multiple ad variants, you can view stats for each variant individually.

Billing & Refunds

Boost uses transparent pricing with no hidden costs. Your total is your ad budget plus a 20% service fee.

How Pricing Works

Ad budget (you choose) $75.00

Service fee (20%) $15.00

Total charged $90.00

Refund Policy

Ad rejected by Meta

Full refund of the entire amount (ad budget + service fee).

Cancelled before any spend

Full refund of the entire amount.

Campaign completes with unspent budget

The remaining ad budget and the proportional service fee are automatically refunded.

Email Notifications

You receive email notifications at each stage of your campaign:

Campaign created - Confirmation that your boost has been submitted
75% budget alert - A heads-up that most of your budget has been spent
Campaign completed - Final stats summary with impressions, reach, clicks, and any refund details

Tips

Add images to your events - Events with images produce more engaging ads and higher click-through rates.
Write detailed descriptions - Boost uses your event description to generate ad copy. The more detail you provide, the better the ad.
Boost 3 or more days before the event - Give the campaign time to reach people and build momentum.
Try Advanced Mode for fine-tuning - If Quick Mode results are good but not great, switch to Advanced Mode to adjust targeting, placements, or ad copy.
Start with a smaller budget - Test with $10 to $25 to see how your audience responds, then scale up for future events.

Boost