For breweries, wineries and tasting rooms
Nobody buys a ticket to trivia night.
Your events are not the product. They are the reason somebody comes in on a Tuesday and buys three pints. So most of the calendar is free, and most of what you need to run it is free too.
This week at the taproom
Quiz night
Runs itself, fills the room
Food truck visits
Their van, your taps
Live music
A duo in the corner
Brewery tour
Twelve places, booked ahead
Yoga in the yard
Ends at the bar
One of these sells a ticket. The other four sell beer.
Why it is free
The calendar is the reason to come in.
A restaurant sells the dinner. A comedy club sells the ticket. You sell what people drink once they are here, which means the calendar has a different job - and the parts that do that job cost nothing.
The weekly nights
Every repeating night is one recurring event, with the weeks you are shut taken out. Set it up once in January.
A free tour with a limit
Registration with a capacity, counted for each date on its own. Limited does not have to mean paid.
Its own link per strand
Sub-schedules keep music, tours and private hire apart, and each can be shared as a filtered link.
On the site you have
Embed the calendar in your own page, and sync both ways with Google, Outlook or CalDAV.
The rhythm
Set the week once, not every week.
The quiz is always Wednesday. Music is always Friday. Those are three or four recurring events, not two hundred posts a year, and the only weeks you touch are the ones you are closed.
- One night, one event - Choose the day and the time. Move the quiz to eight and every future Wednesday moves with it.
- Take the shut weeks out - A date exception drops the week you are closed for the holidays without disturbing the pattern.
- Strands, not one long list - Music on one sub-schedule, tours on another. Each one has a link you can send on its own.
Free plan Recurring events, date exceptions and sub-schedules are all on the free plan.
What you actually set up
4 events, onceDate exceptions
Closed the 25th and the 1st. Both taken out; every other week runs as normal.
When you sell one
The tour is the exception.
Twelve people, a glass at each tank, somebody has to be paid to run it. That one is worth charging for - and it is the only row on the board that is.
Limited, and free
Free planWhen you want the count but not the money.
- People register instead of paying.
- A capacity per date, so a full Saturday leaves next Saturday open.
- It stops taking names when the places are gone.
Paid, with a door to scan
Pro planThe same event, with a price on it.
- A price and a quantity, counted per date the same way.
- QR check-in, so the person on the door is not holding a printout.
- Payment through your own Stripe account, with no platform fee on top.
Selling that one tour is the only thing on this page that needs Pro. Everything above it on the board stays free.
Waiting for you
4 requestsMarlowe Duo
Live music, 8:30pm
El Camion
Food truck, 12 to 8
Slice Machine
Food truck, 5 to 9
Ash Weller
Solo set, 4:00pm
None of them are on the public calendar until you accept them.
Other people
Half the calendar is somebody else's van.
A duo on Friday, a van in the yard on Thursday, a quiz host who does it for beer. You make the drink; a lot of the programme is other people's work, and right now they are asking you for dates in four different apps.
They ask through the page
Turn on booking requests and the asks arrive attached to the date they are for, instead of a message you scroll past.
Nothing posts without you
Every request waits for you to accept it, so the public calendar only shows what you agreed to.
One entry, two calendars
Add them to the event as a participant and the date lands on their own schedule too, if they run one here.
Free plan Requests and participants cost nothing, and neither does a schedule for the van.
Who it is for
Anywhere with a bar and a back room.
Craft Breweries
A taproom open five nights with something on most of them, and one paid tour at the weekend.
Wineries
Tastings booked ahead and a cellar door open at weekends, kept on separate strands of the same link.
Learn moreCideries
A pressing day in autumn and a quiet room in February. Recurring nights plus the one-offs that follow the season.
Learn moreDistilleries
Tours that need paying for and a capacity that matters, alongside a tasting room that does not.
Learn moreMeaderies
A small room and a loyal list. Followers you can email yourself, and a calendar people can subscribe to.
Learn moreBrewpubs
Food and beer under one roof, so the kitchen's ticketed nights and the free ones sit on the same calendar.
Learn moreHow it works
An hour in January, then the year runs.
01
Put the repeating nights up
One recurring event per night, with the weeks you are shut taken out. Most of them are free and stay free.
02
Open the requests
Bands and vans ask for dates through the page. You accept the ones you want and nothing else appears.
03
Charge for the one that needs it
The tour gets a price, a quantity and a QR code on the door. That is the only part on Pro.
Key features
Free forever. Upgrade when you're ready.
Zero platform fees on ticket sales. You only pay Stripe's processing fee.
See all plansRelated
Keep exploring
Calendar Sync
Two-way sync with Google, Outlook and CalDAV.
Read moreAnalytics
See which nights people are actually looking at.
Read moreEvent Graphics
Generate the post for Friday without opening a design app.
Read moreNewsletters
Email your followers about a release, within a monthly allowance counted per recipient.
Read moreQuestions
Asked across the bar.
Is Event Schedule free for a taproom?
Almost all of what a taproom runs is free forever: the weekly nights as recurring events, date exceptions for the weeks you are shut, free registration with a capacity for a tour that is limited but not paid, sub-schedules with their own shareable links, booking requests from bands and food trucks, two-way calendar sync and an embeddable calendar. Selling a ticket to a paid tour or tasting is on the Pro plan at $5 a month, with zero platform fees on sales.
Most of our events are free. Is that a problem?
It is the normal case here, and nothing about it is second class. A free event still takes registrations up to a capacity, still appears on your public calendar, and still syncs to the calendars people keep on their phones. The events are how you fill the room on a Tuesday, not a revenue line in their own right.
How do I run a tour that is free but limited?
Set the event as free and give it a capacity. People register rather than pay, the count is kept for each date separately, and it stops taking names when the places are gone. If you would rather charge, the same event becomes a ticket with a price, a quantity and QR check-in at the door.
Can bands and food trucks book themselves in?
Turn on booking requests and they can ask for a date through your page rather than a direct message you lose. Every request waits for you to accept it, and you are emailed when new ones are pending. Once you accept, adding them to the event as a participant puts the date on their own schedule too, so you are not both keeping the same listing up to date.
Can we email people about a release?
Followers give you their email with their consent, and you write and send the newsletter yourself - nothing goes out automatically. Be aware of the allowance before you plan around it: the free plan covers 10 emails a month and Pro raises it to 100, counted per recipient rather than per send, so a single newsletter to a hundred followers uses a hundred of them.
Free forever
Put the week up and leave it there.
The nights, the strands and the requests cost nothing. Pay only when you actually sell a ticket.
No credit card required