Nobody buys a ticket to trivia night.

Almost all of what a taproom runs is free forever: the weekly nights as recurring events, date exceptions for the weeks you are shut, free registration with a capacity for a tour that is limited but not paid, sub-schedules with their own shareable links, booking requests from bands and food trucks, two-way calendar sync and an embeddable calendar. Selling a ticket to a paid tour or tasting is free too, up to 25 paid ones a month per schedule; Pro at $5 a month takes that ceiling off, which a taproom running weekly tours reaches and a taproom running monthly ones does not. Zero platform fees on sales either way.

It is the normal case here, and nothing about it is second class. A free event still takes registrations up to a capacity, still appears on your public calendar, and still lands in the live calendar feed your regulars subscribe to on their phones. The events are how you fill the room on a Tuesday, not a revenue line in their own right.

Set the event as free and give it a capacity. People register rather than pay, the count is kept for each date separately, and it stops taking names when the places are gone. If you would rather charge, the same event becomes a ticket with a price, a quantity and QR check-in at the door.

Turn on booking requests and they can ask for a date through your page rather than a direct message you lose. Every request waits for you to accept it, and you are emailed when new ones are pending. Once you accept, adding them to the event as a participant offers the date to their own schedule, where it appears when they accept it (or straight away if they have approved you), so you are not both keeping the same listing up to date.

Two ways. Somebody who leaves an email address on your page and confirms it gets a short digest automatically when you put new dates up, at most one every few days, and it costs nothing from the allowance. A release you want to write properly about is a newsletter you send yourself, and that is what the allowance counts: 10 emails a month free, 100 on Pro, counted per recipient rather than per send, so a single newsletter to a hundred followers uses a hundred of them.

Yes, and it costs them only an email address. Put the tour or a release tasting up before it sells and its page offers "Tell me when tickets go on sale". They hear once when you open sales, once if it is cancelled and again shortly before it starts, plus any change notice you choose to send. It is free on every plan, it is not a subscription to your schedule, and it does not touch the newsletter allowance. The Tickets panel in the event editor shows how many are waiting, which is a fair guide to whether a second tour would fill.

Through your own Stripe or PayPal account, an Invoice Ninja invoice, a payment link or cash on the day, or Payfast if you sell in rand, chosen per event. Event Schedule takes no platform fee on any of them. If a tour does not run, refund it from the Sales page: a Stripe or PayPal sale goes back through the provider, in full or in part, and a partial refund leaves the ticket valid. Every other method is marked as refunded instead, which records it without moving money, so you return that one yourself.